Marni for H&M

Earlier this week Italian designer Marni announced a line for H&M that will hit over 250 of H&M's  international and online stores in March. The announcement follows the wake of Versace's launch at H&M two weeks ago. The Versace line was filled with bold prints and lots of studs. 
Rest assured Marni's collaboration will deliver colors and prints at a more subtle level. Marni designs are best known for tribal prints and playful patterns. 

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints,” Marni designer Consuelo Castiglioni said in a statement. “As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”


The spring line will feature clothes and accessories for women and men at prices a little higher than we are all used to shelling out at H&M, but we're talking Italian designers here. 
In a video released by H&M to to promote the collection, Castiglioni added, “I’m very proud of the result–everything has the same level of quality, craft and attention to detail that Marni is known for.” The video offers a peek at the collection: from the looks of things this line is going to fly off H&M's shelves.